Cookie Policy
NRS Innovations Limited t/a JTX Fitness
Last Updated: 09/04/2026
1. Introduction
At JTX Fitness (a trading name of NRS Innovations Limited), we use cookies and similar tracking technologies on our website at jtxfitness.com. This Cookies Policy explains what cookies are, how and why we use them, and how you can control your cookie preferences.
This policy should be read alongside our Privacy Policy, which explains how we handle your personal data more broadly.
We comply with the Privacy and Electronic Communications Regulations 2003 (PECR) and the UK General Data Protection Regulation (UK GDPR) in our use of cookies. Under PECR, we are required to obtain your consent before placing any non-essential cookies on your device.
A scan of our website conducted on 9 April 2026 identified 128 cookies from 12 providers. This policy describes how those cookies are used, grouped by category and provider.
2. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They allow the website to recognise your device and remember information about your visit, such as your preferences, login status, or items in your shopping cart.
Cookies can be categorised in several ways:
By Duration
Session cookies: temporary cookies that are deleted when you close your browser.
Persistent cookies: cookies that remain on your device for a set period (from minutes to years) or until you delete them.
By Origin
First-party cookies: set directly by our website (jtxfitness.com).
Third-party cookies: set by external services integrated into our website, such as Google, Shopify, Klaviyo, and others listed below.
3. How We Use Cookies
We use cookies for the following purposes:
- Essential website operation: enabling core features such as the shopping cart, checkout, customer login, and payment processing.
- Remembering your preferences: storing your language, currency, region, and cookie consent choices.
- Analytics and performance: understanding how visitors use our website so we can improve speed, design, and user experience.
- Marketing and advertising: where you have given consent, supporting targeted advertising and conversion tracking through platforms such as Google Ads, Meta (Facebook), Bing/Microsoft Ads, and Klaviyo.
- Customer support: enabling live chat and support functionality through Zendesk.
- User experience research: where you have given consent, using Hotjar to understand how users interact with our website through session recordings and heatmaps.
- Security: detecting and preventing fraud, authentication abuse, and bot activity.
4. Your Consent
When you first visit our website, you will be shown a cookie consent banner (powered by Pandectes) that allows you to:
- Accept all cookies.
- Reject all non-essential cookies.
- Customise your cookie preferences by category.
Strictly necessary cookies do not require your consent because they are essential for the website to function. All other cookies are only placed on your device after you have given your consent.
You can change or withdraw your consent at any time by clicking the “Manage Cookies” link in the footer of our website.
5. Cookies We Use
The tables below list the cookies found on our website during our most recent scan (9 April 2026), grouped by category. We list key cookie names and the provider that sets them. Where a provider sets many cookies that serve the same purpose (for example, Shopify sets numerous strictly necessary cookies for cart, checkout, and session management), we group them together rather than listing each one individually.
5.1 Strictly Necessary Cookies (75 cookies)
These cookies are essential for our website to function. They enable core features such as the shopping cart, checkout, secure login, payment processing, and consent management. They do not require your consent under PECR. The majority (approximately 70) are set by Shopify as our e-commerce platform.
| Provider | Key Cookies | Purpose | Duration |
|---|---|---|---|
| Shopify | cart, cart_sig, checkout_token, secure_customer_sig, storefront_digest, _shopify_essential, _shopify_country, keep_alive, _ab, _secure_session_id, order, discount_code, shopify_pay, shopify_pay_redirect, shop_pay_accelerated, login_with_shop_finalize, _identity_session, _master_udr, auth_state_*, user, user_cross_site, identity-state, _merchant_essential, _shopify_test | Shopping cart functionality, checkout processing, customer authentication, payment handling, session management, and fraud prevention. | Session to 2 years (varies) |
| Pandectes | _pandectes_gdpr, _tracking_consent | Stores your cookie consent preferences and ensures non-essential cookies are blocked until consent is given. | 1 year |
| Cloudflare | _cf_bm | Bot detection and security protection for the website. | 30 minutes |
5.2 Performance and Analytics Cookies (23 cookies)
These cookies collect information about how visitors use our website, such as which pages are visited most often, how long visits last, and whether errors are encountered. This data helps us improve the website. These cookies require your consent.
| Provider | Key Cookies | Purpose | Duration |
|---|---|---|---|
| Shopify | _shopify_y, _shopify_s, _shopify_analytics, _merchant_analytics, _orig_referrer, _landing_page, shopify_sa_t, _shopify_sa_p, shop_analytics | Tracks website performance, session analytics, landing page effectiveness, and referral sources to help us understand and improve the shopping experience. | 30 mins to 2 years (varies) |
| Google Analytics | _ga, _ga_*, _gid, FPLC, FPAU, FPID, _gcl_* | Measures website traffic, user behaviour, and marketing attribution. GA4 uses first-party cookies to distinguish visitors and track sessions. | 1 min to 2 years (varies) |
| Cloudflare | AWSALBCORS | Load balancing and performance optimisation. | 1 week |
| Amazon | AWSALBCORS | Load balancing for content delivery. | 1 week |
5.3 Functionality and Preference Cookies (11 cookies)
These cookies remember choices you make (such as language, currency, and region) to provide a more personalised browsing experience. They require your consent.
| Provider | Key Cookies | Purpose | Duration |
|---|---|---|---|
| Shopify | localization, cart_currency, shopify_override_user_locale, _shopify_d, _abv | Stores your preferred language, currency, and region. Remembers device type for optimised browsing. | Session to 1 year (varies) |
| VISITOR_INFO1_LIVE | Estimates bandwidth for embedded video content. | 6 months | |
| Zendesk | zte2095, _zlcmid | Remembers your preferences and session state for the live chat support widget. | Session to 1 year |
| Hotjar | _hjTLDTest | Detects the most appropriate cookie path for the Hotjar tracking script. | Session |
| Cloudflare | cf_*, _cfuvid | Content delivery optimisation and session identification. | Session to 1 year |
5.4 Targeting and Marketing Cookies (12 cookies)
These cookies are used to deliver advertisements that are relevant to you and to measure the effectiveness of advertising campaigns. They are set by third-party advertising platforms and require your consent. Shopify itself does not set advertising cookies through our storefront; these come from third-party integrations we have chosen to use.
| Provider | Key Cookies | Purpose | Duration |
|---|---|---|---|
| IDE, NID, YSC, _Secure-ROLLOUT_TOKEN, test_cookie, VISITOR_PRIVACY_METADATA | Supports Google Ads conversion tracking, YouTube video preferences, and ad personalisation. | 15 mins to 1 year (varies) | |
| Meta (Facebook) | _fbp | Tracks visits across websites for targeted Facebook and Instagram advertising and conversion measurement. | 3 months |
| Bing / Microsoft | _uetsid, _uetvid, MUID | Supports Bing Ads conversion tracking and cross-site ad targeting. | 1 day to 1 year (varies) |
| Klaviyo | _kla_id | Identifies visitors for targeted email marketing campaigns and behavioural segmentation. | 1 year |
| Shopify | _shopify_marketing | Tracks marketing-related analytics and campaign attribution. | 1 year |
5.5 User Experience Research Cookies (3 cookies)
These cookies support Hotjar, a user experience research tool that helps us understand how visitors interact with our website through heatmaps and session recordings. They require your consent.
| Provider | Key Cookies | Purpose | Duration |
|---|---|---|---|
| Hotjar | _hjSessionUser_*, _hjSession_* | Assigns a unique ID to each visitor and tracks individual browsing sessions to generate heatmaps and session recordings. | Session to 1 year |
5.6 Unclassified Cookies (7 cookies)
The following cookies were detected during our scan but have not yet been fully classified. We are working to identify their purpose and will update this policy accordingly. If you have any questions about these cookies, please contact us.
| Provider | Key Cookies | Purpose | Duration |
|---|---|---|---|
| Unknown | lantern, jtxfitness.com_lantern | Under investigation. These cookies appear to relate to website feature flagging or A/B testing. | 1 to 6 months |
| Unknown | sgtm_ga, sgtm_ga_DKCRS01M9K | Under investigation. These appear to relate to server-side Google Tag Manager. | 1 year |
| Unknown | FPGSID | Under investigation. Appears to relate to Google session tracking. | 30 minutes |
| Unknown | shopify_client_id | Under investigation. Appears to relate to Shopify client identification. | 1 year |
| Unknown | _Secure-YNID | Under investigation. Appears to be a Google cookie related to preferences. | 6 months |
6. Third-Party Services
The cookies on our website are placed by the following third-party services. Each has its own privacy and cookie policy, which governs how they use the data they collect:
- Shopify (93 cookies) — our e-commerce platform, which powers the website, checkout, and payment processing. Shopify Cookie Policy
- Google (13 cookies) — analytics (Google Analytics 4), advertising (Google Ads), and video (YouTube). Google Privacy Policy
- Cloudflare (2–3 cookies) — website security, bot protection, and content delivery. Cloudflare Privacy Policy
- Hotjar (3 cookies) — user experience research through heatmaps and session recordings. Hotjar Privacy Policy
- Zendesk (2 cookies) — live chat and customer support. Zendesk Privacy Policy
- Meta (Facebook) (1 cookie) — advertising and conversion tracking for Facebook and Instagram. Meta Privacy Policy
- Bing / Microsoft (3 cookies) — advertising and conversion tracking for Bing Ads. Microsoft Privacy Statement
- Klaviyo (1 cookie) — email marketing and behavioural segmentation. Klaviyo Privacy Policy
- Amazon (1 cookie) — content delivery and load balancing (AWS infrastructure). AWS Privacy Notice
- Pandectes (1 cookie) — cookie consent management. Pandectes Privacy Policy
7. Managing and Disabling Cookies
Our Cookie Consent Tool
You can change your cookie preferences at any time by clicking “Manage Cookies” in the footer of our website. This will re-open the Pandectes consent banner where you can accept, reject, or customise cookie categories.
Browser Settings
You can also control cookies through your browser settings. Most browsers allow you to view, delete, and block cookies. Please note that blocking strictly necessary cookies may prevent the website from functioning properly (for example, you may not be able to add items to your cart or complete checkout).
Instructions for managing cookies in common browsers:
Global Privacy Control
Our website respects the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we will treat this as a request to opt out of the sale or sharing of your data for advertising purposes.
8. Consent Records
In accordance with PECR and UK GDPR, we maintain records of cookie consent through our Pandectes consent management platform. These records include the date and time consent was given or refused, the categories accepted or rejected, and any subsequent changes to your preferences. This audit trail allows us to demonstrate compliance if required by the Information Commissioner’s Office (ICO).
9. Cookie Monitoring
We regularly scan our website for new or changed cookies, particularly after installing or removing Shopify apps, changing themes, adding new marketing integrations, or updating tracking pixels. Our most recent scan was conducted on 9 April 2026. If the cookies on our website change significantly, we will update this policy and may reset your consent preferences so that you can make a fresh, informed choice.
10. Changes to This Cookies Policy
We may update this Cookies Policy from time to time, for example when we add or remove cookies, integrate new third-party services, or when changes in law require it. We will update the “Last Updated” date at the top of this page and, where changes are significant, we will reset your cookie preferences so that you can make an informed choice based on the updated information.
11. Contact Us
If you have any questions about this Cookies Policy or about the cookies we use, please contact us:
NRS Innovations Limited t/a JTX Fitness
Unit 3, Harbour Way
Shoreham-by-Sea, West Sussex, BN43 5HZ
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data protection rights have been infringed.